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Ethnic & Alternative Media Glossary

Ethnic media

Ethnic media is a term that is still sometimes debated. Some will argue that for ethnic media to truly be considered “ethnic media,” it must be both produced/owned by and targeted at a particular ethnic community. Others say that if an outlet is simply targeted at a particular ethnic population that is enough for it to be considered ethnic media.


Is short for “cumulative audience” and is a measure of the total number of unique listeners over a period of time.


Key Changes at Johnson Publishing:

Televisa and Univision

Under the terms of the agreement, Televisa invested $1.2 billion in Univision and contributed its 50% interest in the cable TuTV channels for a 5% equity stake and debt convertible into an additional 30% equity stake of Univision in the future, with the option to acquire an additional 5% equity stake in Univision. Univision now has control of TuTV.

Univision also agreed to expand its Program License Agreement (PLA) with Televisa. In addition to an expanded list of exclusive U.S. Spanish-language broadcast rights, Univision got exclusive U.S. Spanish-language digital rights to Televisa’s programming. In other words, Univision has the U.S. rights to deliver Televisa programming on the internet and use Televisia online, network and pay-television programming on its three networks (Univision, TeleFutura and Galavisión). The PLA agreement was also extended from its current expiration date of 2017 to 2020 and could be extended to 2025 if certain conditions are met.

Televisa also will receive more royalties from Univision because of these revised terms – from 9.36% of television revenue (excluding major soccer events) to 11.91% of Univision’s revenues through December 2017. In 2017, royalty payments to Televisa will increase to 16.22%. Televisa will also receive an incremental 2% in royalty payments on any Univision audiovisual revenues above its 2009 revenue base of $1.6 billion.16

This could bode well for the private equity group that bought Univision in 2006 – having Televisa and its content on board should help the company break even, and might even result in a profit.17

Univision Personnel Changes

In addition to the management changes at Univision, there were shifts in the on-air talent in early 2011.  While these changes mostly came from within the company, they show that the company is willing to shake things up.


In response to concerns that Comcast did not do enough to advance diversity, in July 2010, the company pledged to add eight independent television channels, four each controlled by African American and Hispanic interests in addition to “external advisory councils” for “diverse communities.”

Comcast also pledged to increase spending by $7 million on advertising in minority-owned media and to launch 10 independent channels, including eight Hispanic owned and operated channels. The first, a channel described as “American Latino operated and programmed in English,” will launch by July 2012.21

Telemundo Anchor Changes

Alan Tacher and Idaly Ferrá were dropped from the program, while Rashel Díaz remained. Díaz was joined by Daniel Sarcos, Omar Germenos, Azucena Cierco and Ramón Zayas as an in-studio news anchor and producer. Previously Cierco was at Al Rojo Vivo con María Celeste; Sarcos was the host of Venezuela’s Super Sábado Sensacional and Trato Hecho (the Spanish Deal or No Deal); and Zayas was a weekend anchor for Telemundo in New York.22

Telemundo Correspondents

Other Stations

Azteca América

América TeVé


Latino Public Broadcasting


Liberman Broadcasting

Most of Liberman Broadcasting’s radio stations are music-based, but the company, which also has television stations, is the largest privately held Spanish-language broadcaster in the U.S. based on its revenues. Liberman Broadcasting had net revenue growth of 13% in 2010 compared with 2009.27

Spanish Broadcasting System (SBS)

Spanish Broadcasting System is the largest publicly traded Hispanic-controlled media company in the U.S., and in 2010 it went to court with Arbitron. SBS also owns Mega TV.

In March 2010, SBS headed to arbitration with Arbitron over its refusal to pay for Portable People Meter (PPM) data, which SBS claims are flawed. SBS stopped allowing Arbitron to track its stations for PPM because it was no longer under a court order to do so.28

The company also changed the format of a Spanish news/talk station into a music station in 2010 in order to gain higher ratings.

LA Public Media and LA>Forward

L.A. Public Media and LA>Forward, launched by Radio Bilingüe and the Corporation for Public Broadcasting in 2009, were both suspended in June 2011. The programs were initiated to create a public media platform in Southern California for Latinos, African Americans and Asian Americans, but Radio Bilingüe could not secure a radio broadcast outlet. Federal funding cuts to the Corporation for Public Broadcasting’s digital appropriation also limited the agency from guaranteeing support to the programs.29

Hispanic Radio Update

While the number of Spanish-language radio stations  grew in the past year, it was at a mere 0.7%, or six more stations in all for a total of 812, as measured by M Street Corp. Compared with the expansive growth that occurred between 2002 and 2008, few in the industry see this slight uptick as very positive.

Frank Saxe, the editor of Inside Radio, a sister company of M Street Corp., sees two main reasons for the slowdown. First, Saxe says, Spanish-language radio took a harder hit during the recession years of 2009 and 2010 than general market stations. And now, these Spanish-language stations are having more trouble recovering.


The big Spanish-language radio companies have not been spared. Univision Radio lost revenue in 2010, as did Spanish Broadcasting System, which reported its fifth consecutive negative quarter for its radio division. The third-largest Spanish-language radio owner, Entravision, did see some gains in 2010, but those are largely attributed to the World Cup.


  1. Prince, Richard. “Ebony Extends Hiatus for Fashion Fair.” Journal-isms. March 5, 2010.
  2. Prince, Richard. “Ebony Names New Editor-in-Chief.” The Root. June 2, 2010.
  3. Taylor,Mike. “Jet Launches Bloggy Multimedia Site” FishbowlNY.May 7, 2010.
  4. Sweet, Lynn. “Desirée Rogers New Johnson Publishing CEO; Ebony, Jet.” Chicago Sun-Times. Aug. 10, 2010.
  5. Prince, Richard. “Ebony Names New Editor-in-Chief.” The Root. June 2, 2010.
  6. Desirée Rogers Joins Johnson Publishing as Consultant.” The Root. June 4, 2010.
  7. Foote, Neil. E-mail to PEJ. Jan. 10, 2011.
  8. Price, Richard. “Desirée Rogers Ruled Out as Sempowski Ward Successor.” Journal-isms. July 12, 2010.
  9. Price, Richard. “Desirée Rogers Named CEO of Johnson Publishing Co.” Journal-isms. Aug. 10, 2010.
  10. Ibid.
  11. Prince, Richard. “2 More Key Executives Leave Johnson Publishing Co.” Journal-isms. Sept. 6, 2010.
  12. Prince, Richard. “Johnson Publishing Sells Historic Headquarters.” Journal-isms. Nov. 16, 2010.
  13. Prince, Richard. “Mira Lowe Resigns as Jet Editor.” Journal-isms. Dec. 14, 2010.
  14. Prince, Richard. “AP Spurns Appeals to Save Intern Program.” Journal-isms. Dec. 8, 2010.
  15. Wellen, Brad. “Stepehn Gregory Barr to Serve as Group Publisher/SVP of Ebony and Jet.” Media Bistro. Feb. 16, 2011.
  16. Grupo Televisa to Invest $1.2 Billion in Univision.” Radio & Television Business Report. Oct. 5, 2010.
  17. Goldfarb, Jeffrey and Cox, Rob. “A Plot Twist at Univision.” Reuters. Oct. 5, 2010.
  18. Villafañe, Veronica. “Lee Makes Management Changes at Univision News.” Media Moves. Jan. 21, 2011.
  19. Villafañe, Veronica. “Univision Announces Silva’s Network Anchor Job.” Media Moves. June 12, 2011.
  20. Villafañe, Veronica. “Collins Returns to Univision.” Media Moves. February 2, 2011.
  21. Umstead, Thomas R. “Comcast Beings Search For Minority Networks.” Multichannel News. April 4, 2011.
  22. Villafañe, Veronica. “Telemundo Revamps Morning Show.” Media Moves. Feb. 25, 2011.
  23. Villafañe, Veronica. “Telemundo Adds Talent to Network News Team.” Media Moves. Jan. 19, 2011.
  24. Blog recopy of a Miami Herald article that was taken down. “Spanish-Language TV Networks Thriving.” Media Issues. March 22, 2010.
  25. Villafañe, Veronica. “Azteca América Newscast in L.A. Debuts Today.” Media Moves. Jan. 31, 2011.
  26. Blog recopy of a Miami Herald article that was taken down. “Spanish-Language TV Networks Thriving.” Media Issues. March 22, 2010.
  27. LBI Media, Inc. Announces Preliminary Financial Results for the Fourth Quarter and Full Year 2010.” LBI Media Press Release. Feb. 10, 2011.
  28. SBS Pulls Plug on PPM Encoding Again.” Radio & Television Business Report. March 31, 2010.
  29. Garza, Oscar. “L.A. Public Media and LA>Forward Suspending Operation.” LA>Forward. June 15, 2011.