Year Average digital single copy sales
2011 3,481,000
2012 1,180,000
2013 5,012,000
2014 9,753,000
2015 12,711,000

Note: Includes 13 news magazines focusing on business journalism, politics, culture or technology for which digital single copy sales were available. Data for the 13 are inconsistent until 2013. Forbes does not report digital circulation and so is not included in this analysis.
Source: Pew Research Center analysis of Alliance for Audited Media data.
“State of the News Media 2016”