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Ethnic/Alternative – Intro


The ethnic media continued to grow in 2005 with the continuing growth in immigration in the U.S. And while some of the data are soft, and there were even signs of declines in the circulation of print publications, the general picture was robust. Indeed, according to one survey conducted for an association of ethnic media outlets in 2005, about 51 million Americans, 24% of the adult population, are either primary or secondary consumers of ethnic media.1


1. Bendixen and Associates for New California Media, The Ethnic Media in America: The Giant Hidden in Plain Sight, June 7, 2005, p. 11.