Major markets are those with 1 million or more potential listeners. Large markets are 25,000 to 1 million; medium markets are 50,000 to 250,000; and small markets are fewer than 50,000 listeners.
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Radio News Profitability by Market Size, 2004 Survey of news directors
Source: RTNDA/Ball State University, Newsroom Surveys
Major markets are those with 1 million or more potential listeners. Large markets are 25,000 to 1 million; medium markets are 50,000 to 250,000; and small markets are fewer than 50,000 listeners.