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Radio Economics
Radio News Profitability by Market Size, 2004

Survey of news directors

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Source: RTNDA/Ball State University, Newsroom Surveys

Major markets are those with 1 million or more potential listeners. Large markets are 25,000 to 1 million; medium markets are 50,000 to 250,000; and small markets are fewer than 50,000 listeners.

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Radio News Profitability by Market Size, 2004
Survey of news directors

Showing Profit
Breaking Even
Showing Loss
Dont Know
Major Market
15
0
0
85
Large Market
32
32
0
37
Medium Market
21
6
6
67
Small Market
13
19
3
66
 

Source: RTNDA/Ball State University, Newsroom Surveys
Major markets are those with 1 million or more potential listeners. Large markets are 25,000 to 1 million; medium markets are 50,000 to 250,000; and small markets are fewer than 50,000 listeners.

Intro | Audience | Economics | Ownership | News Investment | Public Attitudes | Charts & Tables

 

 
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