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Newspapers Economics
Daily Newspaper Advertising Revenue Growth

Percent change year to year, 1985-2002

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Source: Newspaper Association of America data

The 2002 figure is an estimate.

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Daily Newspaper Advertising Revenue Growth
Percent change year to year, 1985-2002

Retail % Change
General % Change
Classified % Change
Total Advertising
% Change
1985
4.9
8.1
8.6
6.5
1986
6.1
0.7
10
6.7
1987
6
3.4
13
8.2
1988
3.6
8.6
7.7
5.7
1989
4.3
3.2
2.8
3.6
1990
0.9
4.2
-3.6
-0.3
1991
-5.1
-5.1
-8.7
-6.4
1992
1.3
-2.3
1.6
0.9
1993
4.8
0.5
3.5
3.9
1994
3.8
7.3
10.7
6.8
1995
3.1
2.2
9.1
5.3
1996
1.3
8.9
8.8
5.2
1997
4.7
12.2
10.2
7.9
1998
5.4
7.1
6.2
5.9
1999
2.8
15
4.2
5.1
2000
2.3
12
4.9
4.9
2001
-3.5
-9.3
-18
-9.9
2002
1.5
2.9
-4.6
-0.5
 

Source: Newspaper Association of America data
The 2002 figure is an estimate.

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